CHETNA SHARMA RAJPUT

Department Humanities & Social Sciences
Designation ASSISTANT PROFESSOR Grade-I (Management Discipline)
Educational Qualification PhD, MPA, MBA(Hons.) Marketing & Retail, BBA
E-Mail csrajput.hss@nitrr.ac.in
Contact Number 8727851039
Areas of Interest

  • AI, Immersive Marketing, Advertising, Neuro-Marketing
  • Transfomative consumer research, social media fatigue.
  • Consumer Behavior and Consumption Psychology
  • Enrichment Economy
  • SDG’s in Particular SDG 3,4,5 & 10
Publications

a) Journal Publications

  • Indwar, Abhishek & Rajput, Chetna. (2026). Career aspirations of tribal secondary school students in Central India explored using demographic analysis and Holland RIASEC theory. Discover Education. 10.1007/s44217-026-01824-z. (Springer Q-2)
  • Kataria, P., Rajput, C. S., Singh, M., & Manjhi, A. (2026). Bridging the service quality gap in assistive technology for inclusive higher education in India. Disability and Rehabilitation: Assistive Technology, 1–17. https://doi.org/10.1080/17483107.2026.2703303 (Taylor & Francis Q-1).
  • Kataria, P., & Rajput, C. S. (2026). An empirical analysis on the impact of NEP 2020 on service quality of higher education in India. Higher Education Research & Development, 1–16. https://doi.org/10.1080/07294360.2026.265460. (Taylor & Francis Q-1)
  • Kataria, P., & Rajput, C. S. (2026). Overcoming challenges and leveraging enablers for service quality assessment of higher education institutions in India. Policy Reviews in Higher Education, 10(1), 77–102. https://doi.org/10.1080/23322969.2025.2552472. (Taylor & Francis Q-2)
  • Deshmukh, D., Rajput, C. S., & Yadav, S. (2026). Forging futures: a SWOT-driven sustainability appraisal of small-scale Dhokra metal-casting enterprises in Kondagaon of Chhattisgarh. Discover Global Society, 4(1), 9.  (Springer Nature Q-2)
  • Kataria, P., & Rajput, C. S. (2025). Transformative reforms for enhanced service quality in Indian higher education: A multi-stakeholder approach to integrate SDG-4 and NEP-2020 goals. Industry and Higher Education, 09504222261423288. (Sage Q-1)
  • Kataria, P., & Rajput, C. S. (2026). Assessing service quality in higher education: a four-decade literature review (1984–2024). Quality Assurance in Education, 34(3), 415-434.  (Emerald Q-2)
  • Kalla, J., & Rajput, C. S. (2025). Scroll, Click, Abandon: Unraveling the Impact of Social Media Engagement on Cart Abandonment Behavior Among Gen Z. Pacific Business Review International, 18(6). (Web of Science)
  • Kataria, P., & Rajput, C. S. (2025). Service quality benchmarking framework for higher education institutions. Industry and Higher Education.  09504222261430233.
  • Deshmukh, D., Rajput, C. S., Das, S., & Alam, M. M. (2024). Sustainability and livelihood of small-scale handicraft producers in India: A SWOT analysis of Dhokra artisans. Social Sciences & Humanities Open, 10, 101160. (Elsevier Q-1)
  • Kalla, J., & Rajput, C. S. (2026). E-marketplace and jewellery shopping: a digital lens perspective. International Journal of Business Forecasting and Marketing Intelligence, 11(3), 233-250.
  • “Employee Competencies and Innovation: A Critical perusal on deconstructing workplace Environment: Manager: the British Journal of Administrative Management , ABDC, Dec 2023
  • Rajput, C. S. (2019). Euphorically Prudent Consumption Behaviour: A Structurally Equated Model. MERC Global’s International Journal of Management, 7(1), 29-37.
  • Kumar, R., Philip, P. J., & Sharma, C. (2014). Attitude–value construct: A review of green buying behaviour. Pacific Business Review International, 6(8).
  • Kumar, R., Philip, P. J., & Sharma, C. (2014). Cashing Upon Emotions: Marketing Energy Efficient Durables among Indian Consumers. Journal of Marketing Vistas, 4(2), 22.
  •  “Marketing Sustainable Innovations- A study on energy efficient durables” International Journal of Management and International Business Studies. ISSN 2277-3177 Peer Reviewed, UGC Listed (2014)

b) Conference Publications (Last 2 Years)

  • Kalla, J., & Rajput, C. S. (2026). Representation Design as a First-Class Problem in Human-Centered Artificial Intelligence. 2nd International Conference on Innovative Engineering Design (ICoIED 2026) organized by Design Innovation Centers, National Institute of Technology, Uttarakhand and Indian Institute of Technology Roorkee at the Continuing Education Centre (CEC). (2026, February 16-17).
  • Kataria, P., & Rajput, C. S. (2026). E-Governance Driven Digital Transformation: Improving Service Quality in Technical Higher Education Institutions (BEST PAPER)Conference on Artificial Intelligence and Digital Transformation: Shaping the Future of Business, technology and Society organized by Delhi Institute of Advanced Studies. (February - 2026).
  • Kataria, P., & Rajput, C. S. (2025). Student-Centric Service Quality Assessment of E-Governance in Indian Technical Higher Education Institutions for Attaining Sustainable Development Goal 4", 2025 International Conference on Sustainability, Innovation & Technology (ICSIT), IEEE Explore, Nagpur, India, Dec- 2025, pp. 1-6, doi: 10.1109/ICSIT65336.2025.11295331).
  • Kalla, J., & Rajput, C. S. (2025) AI Meets Celebrity Culture: Analyzing the Impact on Cart Abandonment and Consumer Preferences in E-Commerce", In 2025 National Conference on AI for Creativity and Innovation: Shaping Economic Development, Empowering Ideas, Driving Economics. (pp. 16-35) JIMS, New Delhi (April - 2025).
  • Kataria, P., & Rajput, C. S. (2025). Impact of e-governance on Service Quality in Indian Technical Higher EducationInstitutions within the context of Sustainable Development Goal 4. In 10th-PAN-IIM World Management Conference (WMC), Driving Social Impact through Management Research, IIM Ranchi (November-2025). 
  • Kalla, J., & Rajput, C. S. (20245) The Role of Negative Emotions in Compulsive Buying Behaviour: A Review Analysis, 2nd Business and ICT International Research Conference 2024 (BIIRC): ESoft Metro Campus, Sri Lanka.  (September- 2024). 
  • Kalla, J., & Rajput, C. S. (2024). Feeling Down, Buying Up: An Exploration of The Role of Negative Emotions in Compulsive Buying Behavior”, India's Internal Security, Artificial Intelligence & Future Perspectives (ICISAIFP HYBRID - 2024): Rajasthan Police Academy, Government of Rajasthan Jaipur, BORDERMAN (Institute of Border Security Studies), New Delhi & Nirwan University Jaipur, Rajasthan, India. (2024, July 26 – 27). 

c) Intellectual Property

S.No

Category & Description

Publication date

Status

01.

Copyright- Universal Social Media Usage Patterns Scale

27/06/2024

Granted- 03/02/2025

02.

Patent-

Casting System

03/02/2026

Under Examination


d) Sponsored Projects (Externally Funded)

S.No

Topic/Area

Sponsoring Agency/Industry

Year

PI/Co-PI

Amount & Status

01.

Assessing the Gaps: A Pan-India Study on the Efficacy of Social Welfare Interventions and Institutional Support Systems for the Families and Dependents of Sex Workers

ICSSR, New Delhi

2026-2028

As Co-PI

14,70,000/-Lakhs

Ongoing

02.

SISFS and Success Potential- An empirical study on selected cities-

Pensla Steels, Punjab

2025-2026

PI

5 lakhs

Sanctioned

03

A Study on Business Vertical Farm to Fork

Sonalika Social Development Society, New- Delhi

2023-2024

PI

 3 Lakhs

Completed Phase-I

04

Village Adoption Program & Pond Development

Vardhman Group CSR Initiative, Himachal Pradesh

2010-2011

 

Coordinator

9 Lakhs

Completed


e) Doctoral Guidance (Broad research Topics)

 

 

 

 

a) Courses Designed & Offered

b) Courses Taught

 
  Rectangle: Rounded Corners: Research Endeavors
Other Info.

Achievements/Awards

  • Silver Medalist, All India Inter NIT Faculty Badminton Tournament, 2022 & 2025
  • Winner RajBhasha Hindi Diwas-2021 (Peom Writing), NIT Raipur
  • UGC Net Qualified, 2013.
  • MHRD Institute Scholarship (Under Institute Ordinance) for Doctoral Studies, NIT, Kurukshetra.
  • Distinction Holder under GNDU, MBA (Marketing & Retail) Examination.
  • Awarded Merit Certificate for Securing 10th Position in Punjab under PANJAB UNIVERSITY (PU), Chandigarh, B.B.A. - III Examination..
  • Awarded Merit Certificate For Securing 9th Position in Punjab under PANJAB UNIVERSITY (PU), Chandigarh, B.B.A. - I Examination.
  • Secured 92nd Rank (B+ Grade) in ALL INDIA ENGLISH PROFICIENCY & GENERAL KNOWLEDGE TEST Conducted by Central Institute for Proficiency in English Language (CIPEL).
  • Inter-District Silver medalist in swimming.
  • Silver Medalist at District level swimming.

Experience:

Total Experience: 14 Years

Teaching : 13 Years     Research : 3 Years

 

Experts Sessions/Lectures Delivered

  • Session on "Motivating and Leading the Young Minds", PM Shri School Teacher Training, December-2025
  • Session on "Burnout and Communicating with Parents- Balancng it all", Rajkumar College, Raiput (June, 2023)
  • Expert Session on Personality and Branding Self, SCD Government College, Punjab (April,2023)
  • Keynote address Chhattisgarh Reseach Conclave, Convention Hall, New Circuit House, Raipur (March, 2023)
  • Expert Session on "Management Practices and the Change- Post Covid'19, SMTI, Jalanhdar (Punjab) (December,2022)
  • Expert Sessions (8) during Industry-Academia Week, Pagro Foods, New Delhi (July,2022)
  • Guest Lecture on"Recent Trands in Advertising and Promotion", IITM, New Delhi (September, 2021)

Administrative & Academic Responsibilites Undertaken:

  • Member HAC, NIT Raipur
  • Member, IPR Cell, NIT  Raipur
  • Member, IICC, NIT Raipur
  • Departmental Time Table Incharge, HSS, NIT Raipur
  • Departmental Scholarship (Ph.D ) and Contractual Faculty Salary In-Charge, HSS, NIT Raipur
  • Departmental Library Incharge, HSS, NIT Raipur
  • Departmental Contract Faculty Scrutiny Committee Member, HSS, NIT Raipur
  • Member Anti-Ragging Committee, NIT Raipur
  • Alumni-Member, WIPO (World Intellectual Property Organisation) Academic e-Forum
  • Co-Coordinated EIC (Entrepreneurship Incubation Cell) activities and MOOC courses.
  • Guided students with Start-up ideas, ventures; progressively to Manage Hyderabad, ZTM BPD etc.
  • Member CAPC & Centre Research Committee.
  • OIC Co-coordinator, Departmental Website.
  • Co-Coordinator- Extra Curricular Activities.
  • Centre Superintendent, Institute Examination
  • Admissions In-charge BBA and MBA (FYIC) and Co- Coordinator Alumni and Placement Cell
  • Course Coordinator for Services Marketing, Marketing Management, Advertising and Brand Management, Business Laws and Business Environment

PG/UG Projects Supervised

  • Summer Internship project on Consumer Behaviour in FMCG Sector- A Teenage Perspective, SVNIT, Surat.
  • Project on Consumer BEhaviour in FMCG Sector: Teenage PErspective, SVNIT, USratMBA major project on Service Delivery gap- telecommunication sector post Jio arrival.
  • Counterfeit v/s Originals- Sustaining Consumer Protection Laws.
  • Project on Rural Development Program & Village Adoption Program under VTXL’s
  • Venture Capital Business Plans under CSR initiatives.
  • MBA major project on BAM (Brand Association Model) developed by Nielsen.
  • MBA major project on Consumer Confusion- Rhyming Logos and Brand Names.
  • MBA major project on Social Marketing
  • BBA major projects on Nestle Product Line Extension Strategy
  • BBA project on Communication Industry & TRAI

Organized/Participated in Projects/Training/Workshops  

  • Organized one week workshop on IPR sponsored by CIPAM (Department for Promotion of Industry and Internal Trade, Govt. of India (March,2023)
  • Participated in 5 days Induction Training by NITTTR, Bhopal on Teaching Learning Methods (2021).
  • Successfully completed World Intellectual Property Organisation (WIPO) primer course on Intellectual Property & PCT (Patent Cooperation Treaty) Course (2019-2020)
  • Coordinator One day National Seminar on current Govt policies on Business Innovations (2018).
  • Participated in workshop on GST organized by DU at Kirori Mal College, Delhi ( 2017)
  • Attended Faculty Development Program on Statistical Analysis Using R environment organized by Delhi University- (2017).
  • One week short term course on supply chain management held at NIT, Jalandhar (2016).
  • Participated in one day workshop on “Content based learning through ICT” organized by NITTTR Chandigarh.
  • Committee Member, One day workshop on IPR (Intellectual Property Rights) held at NIT, Kurukshetra.
  • 6 Weeks Internee in CMY (Central Marketing Yarns) Dept. Vardhman Textiles Limited, Ludhiana (2009)
  • Worked on a live project on “Traffic Management” in association with MC, Amritsar (Punjab).